Search results for "Search analytics"
showing 7 items of 7 documents
Mobile Search - Social Network Search Using Mobile Devices
2008
During the last years progress in Web search engines has been made to the point that relevant information can be reached easily most of the time. However very little empirical research has been carried to study Web search in highly dynamic social network environments composed of mobile devices. The aim of this work was therefore to investigate novel approaches that took advantage of the social network environment inherent to mobile peer-to-peer paradigm. The work focused mainly on the development of a prototype for mobile search concept. The prototype was built on top of Drupal content site management system. This study suggests that the methods presented can be a complement to traditional …
Advertisers' perceptions of search engine marketing
2009
The objective of this study is to examine advertisers' perceptions of search engine marketing. The theoretical part of the study investigates the two aspects of search engine marketing, namely advertising and optimisation. With the use of a qualitative case study conducted with leading search engine marketers and experts in Finland, the paper suggests that search engine marketing is still in its infancy among Finnish companies. Whereas small-sized dot-com companies operating in the Business-to-Business (B2B) sector have been most active in search engine marketing, traditional brick-and-mortars are just starting to set plans for search engine marketing. Finally, the study discusses the impli…
A web search methodology for different user typologies
2009
Search engines and directories are the main tools used to find desired information into the ocean of digital contents that is the Web. However, they are not presently able to understand the user specific needs and starting knowledge because their inability to simulate the processes of human mind. Natural Language Processing, Folksonomy, Semantic Web and Serendipitous Surfing are some of the recent research fields towards understanding of human natural language and in general of real user needs. This work aims to add one step more to this evolution path by presenting a new search methodology that allows users to create new knowledge paths on the web based on their specific requirements. Thus…
Designing for Exploratory Search on Touch Devices
2015
Exploratory search confront users with challenges in expressing search intents as the current search interfaces require investigating result listings to identify search directions, iterative typing, and reformulating queries. We present the design of Exploration Wall, a touch-based search user interface that allows incremental exploration and sense-making of large information spaces by combining entity search, flexible use of result entities as query parameters, and spatial configuration of search streams that are visualized for interaction. Entities can be flexibly reused to modify and create new search streams, and manipulated to inspect their relationships with other entities. Data compr…
Antecedents and implications of search engine use as prepurchase information tools
2009
The aim of this research is to analyse the antecedents and implications of using search engines as prepurchase information tools. The impact of internet use experience, internet shopping experience and online shopping motivations on the use of information provided by search engines in online purchases is analysed together with attitudinal changes deriving from search engine use (online purchase intention). Data analysis shows that the experiences as internet user and as internet shopper are negative key drivers of search engine use. The use of search engines in online purchase decisions is more likely in consumers with utilitarian shopping motivations than in consumers with hedonic shopping…
IntentStreams
2015
The user's understanding of information needs and the information available in the data collection can evolve during an exploratory search session. Search systems tailored for well-defined narrow search tasks may be suboptimal for exploratory search where the user can sequentially refine the expressions of her information needs and explore alternative search directions. A major challenge for exploratory search systems design is how to support such behavior and expose the user to relevant yet novel information that can be difficult to discover by using conventional query formulation techniques. We introduce IntentStreams, a system for exploratory search that provides interactive query refine…
Mobile Search - Social Network Search Using Mobile Devices Demonstration
2008
Mobile search prototype demonstrates the possibilities of social network search in N800 mobile devices. Search is initiated from a N800 mobile device to search the contacts in mobile device's addressbook. The contacts can be other N800 mobile devices running mobile Web server or normal Web servers in the Internet with Drupal content management system. Mobile device users can select which of their personal information such as phone numbers, calendar data etc. to share via a mobile Web server. The proposed search mechanism has many benefits compared to centralized Web search engines like Google. The search can locate information which is not referenced anywhere and thus allows hidden or rare …